Some marketing gurus say "SEO is dead". What they mean is that Google (and others) advertising is taking over the online world, and this is true to a certain extent. Google keeps on adding more and more paid listings to its search results, pushing down the natural, organic listings at the same time.
However, we can say with 100% confidence that SEO is still important. We manage some websites which still gain 75%+ of their sales from SEO listings.
Clearly SEO listings look "Free" as you don't pay for them, but of course it takes a lot of hard work to get your website high on the search results pages.
If you would like to explore SEO with us, please get in touch. We know what we are talking about and will give you straight-forward advice on whether we think advanced SEO work would be good for your website, and what we can do to help in that case.